Messe Berlin (Singapore), organiser of ITB Asia,
has increased capacity for this year’s show by 20%.
Now in its fifth
year, ITB Asia 2012 will be held from 17-19 October at The Sands
Expo and Convention Center, Marina Bay Sands, Singapore.
“Each year the show gets bigger and better. We
increased capacity by 20% after a record performance in 2011 and
with five months to go until ITB Asia 2012, we’ve not only filled
the venue but there’s already a waiting list of companies still
interested in participating this year,” said Nino Gruettke,
Executive Director of ITB Asia. “We’ve also decided to give the show a refreshed
look to accommodate the growing number of visitors and exhibitors
we expect to see at ITB Asia 2012. There will be a new central
walkway which will enable visitors to navigate the different
exhibiting regions with ease and exhibitors can also expect
maximum exposure with the new layout.”
This year’s show is expected to see a strong presence from
emerging markets across the world. South America and Southern
Africa are two of the regions with a growing presence at ITB Asia
2012. Notable exhibitors from South America, which has doubled its
floor space this year, include Promperu, Peru’s tourism board,
returning after a three-year absence from the show, and a
dedicated pavilion collectively set up by the tourism boards of
Argentina, Brazil, Chile, Columbia and Venezuela.
Southern Africa, which has increased its floor space by two and a
half times this year, will be represented by two dedicated
pavilions at ITB Asia 2012.
“Asia Pacific is
definitely one of the engines driving global tourism forward. Both
inbound and outbound travel from this region is increasing
steadily year on year and these figures confirm the optimism that
international exhibitors are already demonstrating at this year’s
ITB Asia," explained Gruettke.
Another region with
increased floor space bookings is Southeast Asia. Within this
region, Thailand has increased booth space, with the tourism
boards of Phuket and Hua Hin setting up dedicated pavilions at
this year’s show. Philippines Department Of Tourism also returns to
ITB Asia 2012 after a three-year absence.
has also attracted a number of international hotel groups this
year like Starwood Asia Pacific Hotels and Resorts, Fairmont
Raffles Hotels International and Hilton Worldwide. Pan Pacific
Singapore, a first time exhibitor, will be the Official Partner
Hotel for ITB Asia 2012.
Last year, the show
attracted over 7500 attendees, an increase of around 14% from
2010, representing over 90 countries, 50% more compared to 2010.
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