With the busy summer travel season almost under
way, vacationers around the globe are focused on relaxation and
time with the family, although amenity preferences and priorities
This according to survey findings released by
Wyndham Hotel Group and commissioned to better understand the
evolving travel trends of Wyndham Hotel Group’s global guests. The
study surveyed just over 5,600 adults in key cities throughout the
U.S., Canada, China, Brazil and the U.K.
U.S. vs. International
- After price and location, hotel quality is the
most important factor for U.S. travelers when selecting a hotel,
followed by good reviews and extras like complimentary Wi-Fi and
free breakfast. Of least importance is the age of the hotel. By
comparison, for Chinese travelers hotel quality is the most
- Most U.S. travelers (73%) and Brazilian
travelers (70%) expect to take vacations lasting between three and
seven days. By comparison, U.K. travelers will take the longest
vacations with a quarter (25%) taking trips lasting two weeks or
longer. Chinese travelers will take the shortest vacations, with
most (75%) taking trips that last five days or less.
- Close to one third (29%) of U.S. travelers and
41% of U.K. vacationers plan to go on a beach retreat this summer.
Conversely, just one fifth (20%) of Chinese travelers will be
taking a beach holiday, preferring instead sightseeing vacations
- Chinese travelers are the most hospitality
conscious, with 37% saying that after Wi-Fi and breakfast, airport
pick-up is most important to them. Access to a concierge ranked
fourth. Comparatively, while U.S. travelers agree that breakfast
and Wi-Fi are their top two desired amenities, satellite
television ranks as third most important, followed by access to a
- Regardless of nationality, the majority of
travelers agree on the need for some peace and tranquility when
they get away, with over half (56%) saying relaxation is the
primary reason for their next holiday.
- Over three fourths (76%) of all travelers
identify spontaneity as a crucial ingredient when organizing a
trip this summer.
- Over half (59%) of all travelers intend to
travel with their families during the summer, while nearly a
quarter (23%) of all travelers plan to embark on a getaway with
their significant other.
- Almost a third (29%) of all travelers said
price is the most important factor when choosing a hotel, followed
by location. Additionally, women are more price conscious than
their male counterparts, with close to a third (32%) of women
ranking price most important versus a quarter (25%) of men.
- Across all nationalities, mid-priced hotels
are the most popular choice with over half (55%) usually looking
for either midscale or budget accommodations.
“With 15 hotel brands and over 7,150 hotels in
65 countries, it is important that we understand the cultural
differences and similarities that help shape our consumers’ travel
decisions,” said Wyndham Hotel Group’s Executive Vice President of
Marketing, Flo Lugli. “The good news is that with one of the most
diverse hotel portfolios in the industry, ranging from well-known,
affordable brands like Days Inn and Super 8 to the upscale Wyndham
Hotels and Resorts chain, our Wyndham Hotel Group family is the
go-to hotel company for travelers regardless of where they want to
go or where they’d like to stay.”
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