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The Leading Hotels of the World has signed on as
the title sponsor of the second Cornell Hospitality Research
Summit (CHRS), which is scheduled for 8 and 9 October 2012 at the
Cornell School of Hotel Administration.
Developed by the Cornell
Center for Hospitality Research (CHR), the conference will bring
industry leaders and academic researchers together to share
research-based information designed to advance the industry's
practice.
In conjunction with the CHR's 20th anniversary
observance, the theme of this year's summit is "Service Excellence
and Performance Growth in the Global Hospitality Industry:
Strategies and Approaches for Navigating Forward".
"I am delighted to announce The Leading Hotels
of the World as the CHRS title sponsor," said Professor Rohit
Verma, CHR executive director. "Given their global status, Leading
Hotels and Ted Teng, its president and CEO, are industry leaders
who demonstrate the key aspect of the CHRS, which is turning
information into best practices and service excellence. We are
delighted that Ted has agreed to help us in developing a superior
program for the CHRS participants."
Verma added that the call for papers and presentations is still open (until
2 March 2012), for industry
practitioners and academics who have research-based information to
improve industry practice.
A graduate of the School of
Hotel Administration, Teng has long supported the school's
connections with the hospitality industry and is a member of the
dean's advisory council at the School of Hotel Administration.
"I
attended the first CHRS, and was impressed at both the quality of
information and the level of participation," said Mr. Teng. "The research presented at this conference is just what the industry
needs. This is fact-based knowledge that can improve the
industry's practices all along the line. The only frustration is
that it is impossible to attend all the presentations."
The 2010 CHRS featured 45 individual breakout
sessions and four keynote speeches. The CHRS breakout sessions are
summarized in five proceedings documents covering presentations on
industry analysis, social media, electronic distribution,
sustainability, and marketing issues, including internet
analytics, brand management, and customer loyalty.
The 2012 CHRS is
expected to build and expand on those topics, among
others.
Several other firms are sponsoring the CHRS as
well, and more sponsorships are available. Current sponsors are:
Deloitte, HVS, IDeaS (a SAS company), J.D. Power and Associates,
LRP Publications, PKF Hospitality Research, Proskauer, SAS, Taj
Hotels, Resorts, and Palaces, and Wyndham Hotel Group.
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