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STR Reports US Hotel Performance for October 2012

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According to data from STR, the U.S. hotel industry reported increases in all three key performance metrics during October 2012.

 Overall, the U.S. hotel industry's occupancy rose 2.4% to 64.4%, its ADR was up 4.2% to US$109.67 and its RevPAR increased 6.7% to US$70.62.

Among the Top 25 Markets, New Orleans, Louisiana, rose 11.9% in occupancy to 77.9%, reporting the largest increase in that metric. Denver, Colorado, followed with a 10.2% increase to 72.4%. Boston, Massachusetts, posted the largest occupancy decrease, falling 3.6% to 81.3%.

New Orleans (+11.3% to US$149.01) and Oahu Island, Hawaii (+10.7% to US$180.21), experienced the largest ADR increases for the month. St. Louis, Missouri-Illinois, fell 3.0% in ADR to US$89.16, reporting the largest decrease in that metric.

Five markets achieved RevPAR increases of more than 15%: New Orleans (+24.6% to US$116.11); Denver, Colorado (+20.8% to US$82.19); Seattle, Washington (+19.4% to US$90.47); Anaheim-Santa Ana, California (+17.0% to US$92.98); and Houston, Texas (+16.0% to US$68.21). Washington, D.C., fell 2.5% in RevPAR to US$114.60, posting the largest decrease in that metric.

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