STR Reports US Hotel Performance for October 2012

According to data from STR, the U.S. hotel industry reported increases in all three key performance metrics during October 2012.

Overall, the U.S. hotel industry's occupancy rose 2.4% to 64.4%, its ADR was up 4.2% to US$109.67 and its RevPAR increased 6.7% to US$70.62.

Among the Top 25 Markets, New Orleans, Louisiana, rose 11.9% in occupancy to 77.9%, reporting the largest increase in that metric. Denver, Colorado, followed with a 10.2% increase to 72.4%. Boston, Massachusetts, posted the largest occupancy decrease, falling 3.6% to 81.3%.

New Orleans (+11.3% to US$149.01) and Oahu Island, Hawaii (+10.7% to US$180.21), experienced the largest ADR increases for the month. St. Louis, Missouri-Illinois, fell 3.0% in ADR to US$89.16, reporting the largest decrease in that metric.

Five markets achieved RevPAR increases of more than 15%: New Orleans (+24.6% to US$116.11); Denver, Colorado (+20.8% to US$82.19); Seattle, Washington (+19.4% to US$90.47); Anaheim-Santa Ana, California (+17.0% to US$92.98); and Houston, Texas (+16.0% to US$68.21). Washington, D.C., fell 2.5% in RevPAR to US$114.60, posting the largest decrease in that metric.

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