Starwood Shakes Up Hotel Industry with 24-Hour Stays

[HD video below] With Your24, Starwood Hotels & Resorts is abolishing set check-in and check-out times for select Starwood Preferred Guest elite members, and introducing round-the-clock check-in/out at all Starwood hotels and resorts.

While tradition has long held hotel check-in to 3 p.m., Starwood is bucking convention to give its most frequent travelers complete control of their check-in and checkout times. A member who chooses to check in at 10 p.m. won't have to checkout until 10 p.m. on their day of departure, 24 hours later. Platinum SPG members who spend 75+ eligible nights at Starwood hotels can request Your24 service.

"We're constantly striving to make travel as personalized as possible for Starwood Preferred Guest Members, and that means fresh thinking around long-standing industry practices," said Mark Vondrasek, Senior Vice President for Distribution, Loyalty & Partnership Marketing at Starwood. "Your24 reflects very clearly that the preferences of our guests drive how we do business, and that's another reason why Starwood and SPG have earned such intense loyalty with global travelers."

Starwood recently reported that elite membership in Starwood Preferred Guest has doubled over the past five years. What's more, they are spending 60% more than they did five years ago.

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