Rick Reilly Named Vice President Account Strategy for LRA Worldwide

LRA Worldwide, a provider of quality assurance measurement services for the global hospitality and travel industries, has appointed Rick Reilly as Vice President of Account Strategy.

Reilly will lead the LRA Account Director team as they provide oversight on account strategy and management - from program development to ongoing data analysis - for LRA’s full client roster.

Reilly and his team will work directly with LRA’s operations groups located in the Americas, Europe, Middle East, Africa and Asia Pacific regions.

In the hotel sector alone, LRA’s work covers more than 100 brands across the Select Service, Lifestyle, Luxury and Full-Service segments.

“In his tenure at LRA Rick has proven to be an invaluable resource to both clients and our internal operating teams,” said Rob Rush, CEO of LRA Worldwide, Inc. “It has long been the worst kept secret at LRA that if you have an issue that requires a blend of creativity and structure, you ‘go to Rick.’ This announcement just formalizes that role.”

Among other projects, Reilly and his team have been instrumental in LRA’s recent launch of Marriott International’s global quality assurance program, the international expansion of LRA’s business with Hyatt and Carlson Rezidor and the development of innovative new product offerings such as the Emotional Audit and the Competitive Competencies Hotel Industry Benchmarking Database.

In all, LRA’s Quality Assurance & Mystery Shopping group will conduct more than 19,000 audits in 2012. In addition to its work with global, regional and local lodging clients, LRA provides QA and customer experience research services to industry leaders in the Hospitality, Gaming, Food Service, Sports & Entertainment, Senior Living, Homebuilding, Retail, and Travel & Transportation sectors.

Reilly, a 2002 graduate of the Cornell University School of Hotel Administration, also serves as a member of LRA’s Senior Leadership Team. He resides with his family in Fort Washington, PA.

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