Travellers from Germany are more modest in their
choice of hotel than holidaymakers from the UK or Russia and
prefer middle-class accommodation. In fact, the proportion of Germans who
stay in luxury hotels has even declined and currently stands at
These are the interesting results of a special evaluation of
the World Travel Monitor on the European travellers’ preferred
types of accommodation conducted by IPK International and
commissioned by ITB Berlin.
At 57%, overnights
represent Europeans’ preferred type of accommodation. Around 234
out of 413 million trips abroad are spent staying at hotels, with
currently more European travellers choosing a hotel bed than five
years ago. In 2007 this type of accommodation accounted for 52%. 58% of German travellers currently favour hotels.
The leaders are Britons (60%) and Russians (66%).
Among Polish and Dutch travellers hotel overnights are less
popular (44 and 45% respectively).
the choices of hotel category also vary. Among Europeans the
proportion of overnights in standard accommodation (middle-class
and budget hotels) has stagnated, whereas overnights in four and
five-star hotels have risen by 4% and 2% respectively.
According to the survey by IPK International Russian holidaymakers
in particular prefer luxury accommodation, with 26% opting
for the comforts of a five-star hotel whenever they travel abroad.
22% of Britons choose five-star accommodation, which puts
them alongside the main nations preferring luxury hotels. Over the
last five years the percentage of Russians and Britons favouring
luxury accommodation has risen by 2% and 4%
respectively, whereas the percentage of Germans preferring this
segment stands at only 13%.
Commenting on the
reasons for growth in luxury hotel overnights, Dr. Martin Buck,
director of the Competence Center Travel & Logistics, Messe
Berlin, said, “At many destinations these categories have been
offering more and more in recent years. Increasingly, rooms at
four-star hotels can now be booked for the price of middle-class
accommodation. Luxury hotel overnights are also being offered at
reduced rates. Frequent use of online booking portals and the
growth in direct marketing play an important role here. The effect
of ever-present customer loyalty programs and tour operators who normally operate on the mass market advertising rooms in
premium-class hotels should not be underestimated either. As a
result bookings for four and five-star accommodation have
increased and over the coming years will probably continue to do
Besides hotel overnights, rented or purchased holiday
homes (20%) and staying with friends and relatives (10%) are among the most popular types of travel
accommodation, whereas campsites (3%) hardly register
in the statistics.
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