Korean Air Becomes Official Sponsor of 2014 Incheon Asian Games

Korean Air has become the official sponsor of the 17th Asian Games to be held in Incheon in September 2014.

Korean Air signed the MOU to officially sponsor the 2014 Incheon Asian Games at the Olympic Council of Asia (OCA) advisory board meeting in Bangkok, Thailand on Monday. Present at the event were Chairman and CEO of the Hanjin Group, Yang Ho Cho; President of OCA, Sheikh Ahmad Al Fahad Al Sabah; and President of the organizing committee of the 2014 Incheon Asian Games, Yong-soo Kim.

Korean Air, as the official and highest-ranking sponsor, the ‘Prestige Partner’ of the Games, will underwrite air tickets, luggage and most areas related to air transport as well as participate in the construction of Wang San Marina which will be used during the games.

The Hanjin group will also give its full support and construct a brand new hotel to accommodate participating squads.

Korean Air Chairman Cho’s goal to improve the level of Asian sports has led him to lend his and his airline’s support to the 2014 Incheon Asian Games.

Mr. Cho’s passion for sports is well known. He successfully led the winning bid committee for the 2018 PyeongChang Olympics in Korea, and is the only Asian on Prince Albert of Monaco’s Peace and Sports foundation. Mr. Cho is now working as an advisor to the 2014 Incheon Asian Games organizing committee, and foresees that the 2014 event will promote tourism in his country and contribute to the Korean economy.

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