Korean Air has become the official sponsor of
the 17th Asian Games to be held in Incheon in September 2014.
Korean Air signed the MOU to officially sponsor the 2014 Incheon
Asian Games at the Olympic Council of Asia (OCA) advisory board
meeting in Bangkok, Thailand on Monday. Present at the event were Chairman and
CEO of the Hanjin Group, Yang Ho Cho; President of OCA, Sheikh
Ahmad Al Fahad Al Sabah; and President of the organizing committee
of the 2014 Incheon Asian Games, Yong-soo Kim.
Korean Air, as the official and highest-ranking
sponsor, the ‘Prestige Partner’ of the Games, will underwrite air
tickets, luggage and most areas related to air transport as well
as participate in the construction of Wang San Marina which will
be used during the games.
The Hanjin group will also give its full
support and construct a brand new hotel to accommodate
Korean Air Chairman Cho’s
goal to improve the level of Asian sports has led him to lend his
and his airline’s support to the 2014 Incheon Asian Games.
Mr. Cho’s passion for sports is well known. He
successfully led the winning bid committee for the 2018 PyeongChang Olympics in Korea, and is the only Asian on Prince
Albert of Monaco’s Peace and Sports foundation. Mr. Cho is now
working as an advisor to the 2014 Incheon Asian Games organizing
committee, and foresees that the 2014 event will promote tourism
in his country and contribute to the Korean economy.
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