Jet Airways Consolidates and Rebrands Low Cost Services

As part of a strategic rebranding exercise, India’s Jet Airways is to consolidate its low fare service products under the JetKonnect brand to simplify the group’s service proposition and enhance brand recall.

Effective 25 March 2012, the JetLite and Jet Airways Konnect services will operate under the JetKonnect brand, enabling guests to avail of a single inflight product in the full service (Jet Airways) and low-fare (JetKonnect) categories.

Jet Airways (India) Limited and JetLite (India) Limited, will continue as distinct business entities operating under their own airline operating permits.

In an attempt to achieve brand consistency, JetKonnect will be the dedicated low fare service with a mixed fleet of Boeings and ATR aircraft to operate on metro, tier II and III routes.

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