Ms. Aireen Omar has
been appointed as the new CEO and Executive Director of AirAsia Berhad,
effective 1 July, 2012.
Aireen will report
directly to Tony Fernandes, Group CEO of AirAsia.
“I am delighted with the appointment of Aireen, who has
consistently demonstrated her capabilities and commitment in propelling AirAsia to new heights. She has long been an invaluable
part of the senior management team of AirAsia and possesses the
vision and leadership qualities crucial for the company’s growth
in its second decade,” Fernandes said.
appointment follows the news last week by Fernandes on the
group’s new regional strategy as it enters its second decade. Fernandes will be focusing on the broader expansion of AirAsia.
AirAsia is eyeing more joint ventures in Asean, where the airline
is based and where it now has affiliates in Thailand, Indonesia
and the Philippines. It is also looking to expand beyond Asean,
including in Northeast Asia, where AirAsia Japan was recently set
up, and South Asia.
As a CEO of
AirAsia Malaysia, Aireen joins a dynamic team which already
includes Tassapon Bijleveld, CEO of AirAsia Thailand; Capt. Dharmadi, CEO of AirAsia Indonesia; Marianne Hontiveros, CEO of
AirAsia Philippines; and Kazuyuki Iwakata, CEO of AirAsia Japan –
all of whom directly report to Group CEO Tony Fernandes.
“We are proud to be
probably the first Asean Group with two female CEO’s. Aireen’s
appointment is testament of the strength and depth of AirAsia
Group’s senior management team. It is also an affirmation of our
management philosophy of meritocracy in the company’s operations,” Fernandes
Prior to her appointment as CEO, Aireen was Regional Head of Corporate Finance, Treasury and
Investor Relations. She joined AirAsia in January 2006 as Director
of Corporate Finance. Aireen was, among others, instrumental in
securing the financing for AirAsia’s fleet expansion, a vital
component of AirAsia’s success. Her role included handling the
negotiations with Airbus for the record purchase of 200 Airbus
A320neo aircraft that was announced at the Paris Airshow in 2011.
In early 2009, Treasury functions were added to
Aireen’s portfolio. She took on this portfolio at the time of the
global financial crisis, when credit lines dried up and
uncertainty and volatility ruled the markets.
AirAsia co-founder and Deputy Group CEO Dato’ Kamarudin Meranun,
who is also president of Group Finance, Treasury, Corporate
Finance and Legal of AirAsia, commended Aireen’s performance
during the difficult period.
“During the credit
crisis, Aireen kept AirAsia ahead of the curve. While other
companies fell into trouble securing any financing at all, Aireen
was able to lock up financing at very competitive rates for two
years for the purchase of aircraft for AirAsia. This allowed
AirAsia to pull ahead of competitors and reinforce its strategic
advantage. She also played an instrumental role in leading the
team responsible for the equity private placement that raised more
than half a billion ringgit in 2009,” Kamarudin said.
Dato’ Kamarudin also highlighted Aireen’s role as the catalyst
for innovative financing structures, including the Islamic French
Single Investor Ijarah, which earned AirAsia global recognition
for its leadership in the finance world. Aireen was also
responsible for raising funding for the entire AirAsia Group to
facilitate its growth, and she assisted in the setting up of AirAsia’s various joint ventures.
In late 2009,
Investor Relations and Fuel Procurement were further added to Aireen’s responsibilities. Under her leadership, Investor
Relations was restructured to facilitate greater transparency and
improved engagement with the investment community.
Her portfolio allowed Aireen to get a deeper understanding of the
complexities of operating an airline, especially during the
turbulent times. Her wide range of responsibilities and her years
with AirAsia have allowed her to be fully immersed in the AirAsia
culture. They have also given her a firm footing in continuing the
founders’ tradition of establishing a “people company”.
Prior to joining AirAsia, Aireen worked for around nine
years in the financial industry. She began her career at Deutsche Bank Securities Inc in New York. Upon returning to Malaysia in
2001, she worked in several major local financial institutions,
including Maybank Group.
Aireen holds an economics
degree from the London School of Economics and Political Science
and a masters in economics degree from New York University.
In accepting the appointment as CEO of AirAsia
Malaysia, Aireen said, “I am honored and humbled by the trust and
confidence placed in me by AirAsia co-founders Tony, Kamarudin and
the Board of Directors. I’ve been incredibly fortunate to have
worked with and learned from two of the best entrepreneurs in Asean. These are certainly big shoes to fill, but with the
passion, hard work and creativity of the AirAsia Allstars, a
management team that has proven its leadership across the
industry, and AirAsia’s consummate belief in Malaysia and the
region, we move onwards with confidence.”
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