New World Sponsors Hong Kong’s New Year Countdown Celebrations

The Hong Kong Tourism Board will stage the “New Year - New World - Hong Kong Countdown Celebrations” on New Year’s Eve (31 December) to usher in the year 2013.

Title-sponsored by New World Development Company Limited, the show will feature an eight-minute display of pyrotechnics on various buildings, with Hong Kong Convention and Exhibition Centre as the focal point.

In addition, pyrotechnics will be launched on Victoria Harbour to enrich the visual experience and showcase Hong Kong’s spectacular appeal.

HKTB Chairman The Hon James Tien said, “The HKTB is deeply grateful to New World Development Company Limited for being the title sponsor of this year’s New Year Countdown Celebrations, which will not only take on a new venue and format, but also be the biggest in scale in the event’s history. In terms of venue, the show will move to Wanchai, with the iconic Hong Kong Convention and Exhibition Centre as the pivot. As for the format, we will launch pyrotechnics on both the land and the sea for the first time. Beginning on the sea, the pyrotechnics will move landward in three layers to highlight the stunning Victoria Harbour and world-famous night vistas of Hong Kong. The HKTB will provide satellite feed of the celebrations to major international TV stations, so as to allow more people to join in the countdown and put Hong Kong, Asia’s World City on par with other world cities during the New Year celebrations.”

Mr Adrian Cheng, Executive Director and Joint General Manager of New World Development Company Limited, title sponsor of “New Year - New World – Hong Kong Countdown Celebrations” said, “This year is the group’s 40th Listing Anniversary. The group has been growing and developing together with Hong Kong, and building a better society with our whole heart. We join hands with Hong Kong people and strive to pursue excellence with perseverance. Featuring this countdown event, we hope to share the joy of celebrating this special moment with all local residents and bring hope to the coming New Year.”

Vantage points for viewing the show include the Hong Kong Cultural Centre Piazza, the promenade from the Avenue of Stars to Hong Kong Cultural Centre, the promenade at Golden Bauhinia Square in Wan Chai and the area near Central Pier.

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