The Hong Kong Football Association (HKFA) has
confirmed that Mark Sutcliffe has agreed to fill its vacant Chief
Executive Officer position.
Mr Sutcliffe played an instrumental
role in the ongoing development of Hong Kong football, firstly as
the author of the SAR Government’s Football Development Strategy –
Dare to Dream, and more recently as the official change agent
appointed to assess the operations of the Hong Kong Football
Association. His eventual recommendations were substantially
adopted as ‘Project Phoenix’.
Mr Sutcliffe has a wealth of experience having had a 30-year career in sport and
leisure management. For the last 14 years he has been the CEO of
Strategic Leisure Limited, an international consultancy based in
As well as successfully managing and growing his own
business he has advised clients around the world on literally hundreds of sports and leisure projects ranging from
organizational transformation to the business planning and development of major sports facilities.
Mr Sutcliffe said, “The chance to be the CEO
of the HKFA is a fantastic opportunity. In 2009 when working on
Dare to Dream, I first saw the potential of football in Hong Kong.
Since then there have been some very positive steps forward but I
am sure everyone would agree, there is still a long way to go. I
am under no illusions about how important this challenge is and I
will devote myself 100% to raising the standard and profile of
football in Hong Kong and to delivering that potential. My
experience through the development of Project Phoenix has helped
me build positive relationships with the Board of Directors,
existing staff and other stakeholders. I am sure that
collectively, we can become a winning team!”
Sutcliffe will formally assume his duties on his return to Hong
Kong from the United Kingdom in September 2012.
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