Park Hotel Group is reaffirming its vision to
become a world-renowned hospitality chain.
Spearheading the growth
from a regional hotel chain to an international name, the groupís
network of Regional Sales Offices has been rebranded as Global
Sales Offices (GSOs).
Unveiled following the official opening of a
new sales office in Sydney on 1 October 2012, this development is
the groupís latest initiative to enhance sales exposure in
The Sydney office is the 8th GSO outfit under
Park Hotel Group, and marks the GSOís first foray into the
The Sydney GSO specifically reaches out to the
source markets in Australia and New Zealand and aims to drive
increased business to the groupís hotels. It also strengthens Park
Hotel Groupís sales network, which comprises offices in major gateway cities around the world, namely London, Tokyo, Beijing,
Shanghai, Guangzhou, Hong Kong and Singapore.
Mohd K Rafin, Senior Vice President of Park Hotel Group, said,
ďAustralasia has always been one of our key source markets. With a
dedicated sales office in Sydney, we are able to attend to the
requests of the partners and customers more efficiently, and
better tap on the existing and potential distribution channels in
this region. This is in line with our strategy to build brand
preference through effective communications and our commitment to
provide exceptional service delivered with love and passion.Ē
2012 has been an eventful year for Park Hotel Group,
which successfully ventured into hotel management services
following its first management deal in August. The agreement
pertains to a new-build hotel under the groupís upscale ĎPark
Located in Singaporeís Alexandra district, the
450-room property is set to benefit from its proximity and
accessibility to nearby business and commercial hubs, as well as
major tourist attractions such as Sentosa and Mount Faber.
Unobstructed views of Singaporeís Southern Ridges and bustling
city from the guestrooms will also be a major draw when the hotel expects its first guests in 2015.
At the same time,
the existing Park-branded hotels are enhancing their service
offerings to strengthen the groupís brand footprint. To
continually create unique and memorable experiences for guests,
Grand Park City Hall in Singapore, Grand Park Wuxi and Grand Park
Kunming in China have undertaken refurbishment works progressively
since 2011. Following the facelifts, the three hotels will feature
refreshed guestrooms and new F&B concepts.
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