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Langham Hotels Implement IDeaS Revenue Management System

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The Langham – Melbourne, The Langham – Auckland and Langham Place – Beijing Capital Airport in China have turned to IDeaS to help boost revenue performance.

 In deploying the IDeaS Revenue Management System (RMS) across multiple properties in the region, Langham Hospitality Group has sought to underpin the hotel group’s approach to pricing and revenue management in Asia Pacific by implementing advanced automated systems that analyze data and enable the hotels to make strategic pricing and inventory management decisions.

“Our group has great ambitions for our developments in Asia Pacific, especially China. Through adopting the state-of-the-art revenue management system from IDeaS, Langham will be able to leverage the emerging opportunities in the region and get solid returns from our business,” said Simon Manning, Vice President - Sales & Marketing of Langham Hospitality Group.

The application of the IDeaS RMS into The Langham – Melbourne, The Langham – Auckland and Langham Place – Beijing Capital Airport in China will deliver each hotel an insight into their property’s booking patterns.

Allan Taylor, Managing Director of Greater China for IDeaS, said, “The Asia Pacific region has one of the fastest growing hospitality markets in the world and also one of the most competitive. For hotel groups to better forecast demand across multiple properties, in multiple countries and ensure overall revenue is being maximised - it is vital that advanced systems are in place. It is a credit to the management at Langham Hospitality Group that they have sought to adopt the IDeaS RMS, which will help them to intelligently price their room inventory and ancillary services, thereby benefitting overall hotel profitability.”

In addition to enhancing overall pricing controls at Langham Hospitality Group properties, IDeaS will also be working with the hotel group to reinforce the revenue management culture within individual hotels.

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