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According to data from STR Global's Japan Hotel
Review, hotel performance in Japan is making a comeback after suffering
the understandable setback following the earthquake and tsunami in
March 2011.
STR has expanded the sample of participating
hotels in Japan to 316 as of November 2011. This is an increase of
66 hotels or 26.4% since December 2010.
"We are delighted to witness the resilience of
the Japanese hotel market seen in the upturn of performance
following the dramatic earthquake and tsunami in Japan last
March," said Elizabeth Randall, managing director of STR Global.
"We can now better serve this valuable market, and the Japan Hotel
Review will enable our clients to continue following the
performances of 24 segments in one report, from country-level down
to Tokyo split by class on a monthly basis."
The
growth of STR Global's hotel sample in Japan allows reporting on
four additional markets all on Honshu, the largest Japanese island. To the northeast is tourist region of Tohoku, the area
most affected by the earthquake and tsunami, and on the northwest
coast of the East Sea / Sea of Japan is Hokuriku within the Chubu region.
Also new is Yokohama, the major commercial hub just south of Tokyo
and the Kanto Regional market covering the area surrounding Tokyo.
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