The Tourism Authority of Thailand has set a
domestic tourism target of 107.4 million trips with revenue
earnings of 453 billion Baht (US$ 14.36 billion) for the year 2013
The domestic tourism campaigns planned for the
rest of 2012 and into 2013 have been designed to promote travel
and tourism as a “part of life for Thai people and foreign
residents of Thailand, not just a luxury or a recreational
activity, but a necessity”.
The campaign has also been designed to open new destinations and
decongest the popular ones.
Domestic tourism has become an increasingly
important component of the overall tourism mix. Its importance has become
particularly acute especially in times of crisis, when
international travel tends to be affected, enhancing the role of
domestic travel as a means of economic survival.
government offices and many large corporations, both Thai and
foreign, are also offering domestic trips as part of their
incentive programs and holding their corporate meetings,
team-building events and training forums within the country
Also aiding and abetting the growing numbers of
domestic travellers are the vast improvements in the quality of
Thailand’s road system, low-season marketing campaigns by the
hotels, and the increasing number of low cost airlines operating in the country.
The key marketing slogan will be “New Thinking, New
Perspectives - Travel in Thailand Can Yield More Than You Think”.
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