Etihad Airways has signed a new multi-million
dollar agreement to extend to 2019 its naming and marketing rights
for Melbourne’s Etihad Stadium, one of the city’s premier sports
and entertainment venues.
Etihad Airways became the stadium’s naming
rights sponsor on 1 March 2009, the same month it commenced
non-stop flights between Melbourne and Abu Dhabi.
By 2019, the Abu Dhabi-based airline will have
sponsored the stadium continuously for 10 years.
“Placing the Etihad name on this world class
sports and entertainment stadium, as well as activating our
marketing and hospitality rights, has provided Etihad Airways with
a solid platform to build our brand across the state of Victoria
and the whole of Australia,” said James Hogan, President and Chief
Executive of Etihad Airways. “The partnership with Melbourne
Stadiums Limited gives Etihad Airways unparalleled exposure in
Australia, one of the most important routes in our network, and we
are delighted to extend the naming agreement for Etihad Stadium
More than 150 AFL premiership season matches
have taken place at the stadium since 2009, as well as 39 soccer
matches, which included internationals against Serbia, the English
Premier League’s Fulham and David Beckham’s LA Galaxy.
The stadium has hosted three cricket matches,
seven rugby league games and three rugby union matches including
the Bledisloe Cup between Australia and New Zealand in July 2010.
On the entertainment front, Etihad Stadium has
hosted 11 concerts by some of the world’s biggest acts including
AC/DC, U2, Bon Jovi, George Michael and Eminem.
In addition, Etihad Stadium annually hosts a
range of philanthropic events including the Royal Children’s
Hospital Good Friday Appeal and the EJ Whitten Legends game.
Etihad and Melbourne Stadiums Limited regularly
produce innovative sales promotions and campaigns for corporate
members and visitors to Etihad Stadium. In May 2011, the stadium’s
25 millionth visitor was presented with the trip-of-a-lifetime to
Europe with Etihad Airways.
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