Chan Brothers Enhances Service with Amadeus Mobile Traveller

Chan Brothers Travel, one of the largest leisure travel agencies in Singapore, has selected Amadeus Mobile Traveller to provide it with a fully integrated mobile application supporting pre-trip, in-trip and post-trip travel needs.

Mobile technology is transforming the future of air travel. Global smartphone subscriptions stood at 6 billion at the end of 2011 and are estimated to reach approximately 7 billion by 2015, with 65% of those users in Asia.

In Singapore, the mobile penetration rate stood at 149.6% at the end of 2011, making the city-state one of the highest in mobile phone ownership in Asia.

Amadeus Mobile Traveller is a white label, mobile application designed for travel agencies in Asia Pacific that will allow travellers to:

• plan and book trips;
• check itinerary and flight status;
• synchronise with their calendars;
• access destination information; and
• through social media integration, share their experiences on-the-go from their smartphones.

Anthony Chan, Group Managing Director and CEO, Chan Brothers Travel said, “As the global smartphone market continues to expand rapidly, mobile technology has and will continue to have a profound impact on the travel cycle. Our partnership with Amadeus allows us to address the needs of our customers and stay one step ahead of the trend curve. Amadeus Mobile Traveller gives our customers access to a much needed mobile platform where they can seamlessly search, book and travel with ease right from their iPhone or Android supported mobile devices.”

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