Singex to Host Asia Connect Seminar Series in US

The Singex Group, a business event organiser and venue manager for Singapore Expo Convention and Exhibition Centre, will be launching an Asia Connect seminar series in the US focusing on the dynamic economies of Southeast Asia.

The complimentary educational seminar series is targeted at trade show and exhibition organisers interested in international market opportunities for brand extension or new events.

The Southeast Asian economies, often overshadowed by their neighbours China and India, play a significant role in the growing Asian market. While the global economic outlook remains uncertain and sluggish for many countries, the Organisation for Economic Co-operation and Development predicts that Southeast Asia will enjoy a robust, average growth rate of 5.6% per annum from 2012 to 2016.

Southeast Asian countries are relatively untapped by US organisers for trade shows and conferences, and the region remains an opportunity to expand turnkey event market share or launch new-to-market business events. To this end, Singex is working closely with the US Department of Commerce International Trade Administration to develop the content of the seminar.

Aloysius Arlando, CEO of Singex, said, “Singex is a long-term industry player with a strong track record of venue management, trade shows and conferences in Asia. We are now looking to partner with international event organisers to establish new trading linkages across the world. With our deep roots in Asia and strong networks, we can provide a suite of solutions ranging from research and venue services to event development and management, bringing value to US organisers as we grow our collective businesses.”

Craig Allen, the Deputy Assistant Secretary for Asia U.S. Department of Commerce International Trade Administration, will speak at the inaugural seminars held in Chicago on 19 June at the Ritz-Carlton, and in Washington D.C. on 21 June at the St. Regis. Mr Allen will elaborate on Asian growth sectors and business opportunities, and share strategic insights into the Southeast Asian region in the context of a vibrant Asian economy.

He will also showcase Singapore. Singapore’s government has traditionally encouraged a dynamic, pro-business environment, earning it a top ranking as “The World’s Easiest Place To Do Business” in the World Bank’s Doing Business in 2012 report. Key growth sectors will be highlighted to attending organizers, in diverse industries such as building and construction, banking and finance, pharma-biotech, healthcare and medical technologies.

Recognised as “Best Business City in Southeast Asia” for three consecutive years by Business Traveller Asia Pacific Travel Awards, Singapore has been named “Top International Meeting City” for four consecutive years and “Top Meeting City in Asia” for twenty-eight consecutive years by the Union of International Associations. The Asia Connect seminar series is supported by the International Association of Exhibitions and Events.

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