Executive Changes @ Tourism Australia

Tourism Australia has made the following changes to its International Division for the United States and Continental Europe international postings.

Vice President, The Americas for Tourism Australia, Daryl Hudson, based in Los Angeles, has advised the national tourism agency that he will not renew his contract which expires in late 2011.

Regional General Manager, Continental Europe, Katherine Droga, based in Frankfurt, after four years in the role, will be returning to Tourism Australia’s corporate HQ in Sydney.

Both Mr Hudson and Ms Droga will remain in their postings under a transition process as a search is conducted and completed for new appointments.

For Tourism Australia, the Americas region covers the United States, TA’s fourth largest international market, in addition to Canada and the emerging South American market, headlined by Brazil.

In Europe, outside of the United Kingdom, TA focuses its activities in primary western inbound markets of France, Germany and Italy, and some activity in the Netherlands, Switzerland, the Nordic region and Russia.

Tourism Australia Managing Director Andrew McEvoy said both Mr Hudson and Ms Droga had been responsible for some key initiatives in their roles and thanked them for their contributions. “Upon her return to Australia, Ms Droga will work closely with Executive General Manager International, Frances-Anne Keeler, in a role to set the right strategic path in Japan and Korean markets where Tourism Australia is now embarking on a revitalized approach,” Mr McEvoy said.

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