Jumeirah has promoted Ross McAuley to the role
of Vice President, Brand Marketing for Jumeirah Group and Shaf
Butt as Director of Marketing for the Dubai Commercial Team.
Ross McAuley joined Jumeirah Group in 2007,
initially responsible for Marketing and Innovation across the
whole of the Madinat Jumeirah Resort. Then, as Director of
Marketing in Dubai, he successfully led the central marketing
function for Jumeirahís hotels and resorts in Dubai, including 70
restaurants and bars, convention and meeting facilities.
joining Jumeirah, Ross held marketing and brand management
positions for Sony UK in London and DHL Express Middle East based
In his new role, Ross will be
responsible for driving the Jumeirah brand promise globally and
will be responsible for Brand Management and Customer Experience,
Brand Marketing/Advertising, Guest Recognition and Loyalty, and
the Brand Digital platform for the Jumeirah Group.
A Scottish national, Ross has a degree in Law from
Aberdeen University in Scotland.
national, Shaf Butt joined Jumeirah Group in 2007, initially responsible
for Rooms Marketing at Madinat Jumeirah Ė The Arabian Resort. In
2009 he was promoted to Director of Marketing - Rooms for the
Before joining Jumeirah, Shaf held key marketing
positions for companies such as Carphone Warehouse in London, UK
and Axiom Telecom in the Middle East.
He holds a degree in Media from the University
of Southampton, England.
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