Wyndham and Riyada to Launch Days Inn Brand in Saudi Arabia

Wyndham Hotel Group has signed a development agreement for the Days Inn brand in Saudi Arabia with Riyada International Hotels and Resorts, currently the master franchisee for Ramada hotels in the Kingdom.

The signing of the exclusive development agreement for 10 hotels was recently announced at the headquarters of the Saudi Commission of Tourism and Antiquities in Riyadh.

Invited guests heard how development of the Days Inn portfolio in Saudi Arabia will be spread over the next seven years.

Rui Barros, Wyndham Hotel Group’s senior vice president and managing director for Europe, Middle East and Africa said, “We are delighted to expand our relationship with Riyada International Hotels and Resorts through this deal to launch and grow the Days Inn brand, our largest brand globally with 147,224 rooms, in Saudi Arabia. This brand has exceptional growth potential in this market as it is perfectly suited to the growing number of travelers seeking comfort and quality accommodation without a mid-market or upscale price tag.”

This was Barros’ first visit to Saudi Arabia as Wyndham Hotel Group’s newly appointed SVP and managing director of Europe, Middle East and Africa. Previously, he was brand senior vice president for the Howard Johnson, Travelodge and Microtel Inn & Suites by Wyndham hotel brands and has served Wyndham Hotel Group in a variety of leadership roles since 1998.

Days Inn hotels offer value conscious consumers free high speed internet as well as the opportunity to earn free stays, airline miles or gift cards through Wyndham Rewards, the Wyndham Hotel Group loyalty program.

In tune with the needs of the local market, all Days Inn hotels across the Kingdom will also feature extra-large family rooms.

Existing Days Inn hotels in the Middle East which have already proved popular include two hotels in Jordan and one in Bahrain.

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