Benedict Soh Wins Award for Outstanding Contribution to Singapore Tourism

The Singapore Experience Awards 2012 honoured the stars of Singapore's tourism industry at a much-anticipated gala ceremony last night.

Held at the Shangri-La Hotel Singapore, the awards event was graced by Guest of Honour President, Tony Tan Keng Yam.

The Awards, organised by the Singapore Tourism Board, are designed to recognise and celebrate exemplary organisations and individuals from Singapore's tourism sector for delivering a complete visitor experience that reflects the strength of both their products and services.

Mr Lionel Yeo, STB's Chief Executive shares, “A great customer experience is integral to the success of a destination. Tonight is a celebration of the winners and finalists who have constantly pushed and challenged the boundaries to create  great customer experiences. Their effort is an inspiration, not only to their organisations but also to the rest of the industry.”

The evening also paid special recognition to three individuals who have made positive impact on Singapore's tourism sector with their innovative and entrepreneurial spirit.

The highest accolade, the Lifetime Achievement for Outstanding Contribution to Tourism, was accorded to Mr Benedict Soh, Executive Chairman of Kingsmen Creatives Limited for raising the level of professionalism and standards in the retail and Meetings, Incentives, Conventions and Exhibitions (MICE) industry in Singapore.

Spa Esprit Group's founder, Ms Cynthia Chua, was awarded Tourism Entrepreneur of the Year in recognition of her innovative and creative contributions to Singapore's lifestyle and dining scene.

Mrs Tan Keat Fong, Deputy Director of Professional and International Relations of the National Library Board took home the Business Event Ambassador award, for her significant contributions in promoting Singapore as a global business and meetings hub.

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