BA Launches On Business Loyalty Programme in Singapore

British Airways is adding its On Business loyalty programme for small-and-medium-sized enterprises (SMEs) to the Singapore marketplace.

New enrollees will benefit from a triple points offer for the first six flights taken within the first year of membership, allowing them to build up their points total considerably and earn rewards.

“On Business provides senior executives, CEOs and middle management at small-and-medium-sized enterprises with the opportunity to enjoy excellent perks, benefits and upgrades,” said Nick McGlynn, British Airways Regional General Manager, South East Asia. “British Airways is committed to helping SMEs. Face to face meetings can be so important for business and smaller companies often have very tight travel budgets. On Business allows SMEs to earn points quickly and spend them flexibly.”

British Airways’ On Business loyalty programme enables enrollees to earn reward points on every qualifying British Airways flight booked through ba.com, British Airways reservations or travel agents, irrespective of the country in which the ticket is bought.

To earn points, On Business members are required to quote their membership number when making their bookings. The reward points can be redeemed for reward flights, flight upgrades and free hotel stays.

In addition, if travellers are members of the British Airways Executive Club or the oneworld partners’ frequent flyer programmes, they are also able to earn individual miles.

On Business also offers an online management tool that allows companies to track their travel spend. To qualify for the programme, each company must enroll at least two travellers.

British Airways is offering trade promotions and incentives for new sign ups in Singapore, until the end of November 2012.

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