Robert J. Kwortnik has been appointed the
academic director of the Cornell Center for Hospitality Research
(CHR) at the Cornell School of Hotel Administration.
With a three-year term as CHR academic
director that begins on 1 July 2012, Kwortnik, an associate
professor of services marketing at the School of Hotel
Administration, succeeds Rohit Verma, professor of service
operations management, who has led the CHR for the past three
"This is a tremendous opportunity," said Kwortnik, "I am looking
forward to extending the CHR's research connections with the hospitality industry. In particular, I want to focus on what the
industry as a whole can learn from studying cases of individual companies."
A graduate of Temple University, Kwortnik also
holds a Ph.D. from that institution, and was previously a travel
industry consultant and marketer. A recognized expert on the
leisure cruise industry, he has had considerable industry
involvement, including developing sales and marketing training
programs for Marriott International, the American Automobile
Association, the National Tour Association, and the Cruise Lines
Although Verma's term as CHR
director is ending, he continues as chair of the second Cornell
Hospitality Research Summit, scheduled for 8-9 October 2012, at
the School of Hotel Administration.
"Professor Kwortnik is a very
well respected scholar with research expertise in the design,
management, marketing, and consumption of service experiences," Verma said. "He is also a highly regarded teacher in our school's
undergraduate, master's, and executive education programs. At the
20th anniversary of CHR, there could not have been a better choice
of its next Academic Director. I look forward to working with him and under his leadership as he steers CHR towards excellence."
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