Singapore Airlines has appointed two
world-renowned design firms - BMW Group subsidiary DesignworksUSA,
and UK and Singapore-based James Park Associates (JPA) – to help
develop the next generation of inflight cabin products that will
be introduced from the second half of next year.
Revamped seats and cabin interiors as well as
the latest generation of inflight entertainment offerings will be
introduced progressively, starting on new
Boeing 777-300ERs that
will enter service from the latter half of next year. This will be
Airbus A350s and
Boeing 787s, in addition to possible
retrofits to aircraft already in service.
DesignworksUSA is helping to enhance the First
Class seat and cabin environment for new B777-300ERs that will be
entering service from the second half of 2013. In addition to cabin ambience improvements, a
revamped seat will feature more privacy and personal stowage
space, and improved seating comfort.
JPA, which has worked with SIA on earlier seat
programmes, is also working with the airline on a new generation
Business Class seat. It promises to offer improved comfort in both
seating and sleeping positions, and more stowage space to cater to
the changing needs of business travellers. Work is being carried
out from studios in Singapore and the UK.
SIA is also not overlooking Economy Class. Development work is currently underway focusing on key
areas such as improved seat and headrest comfort and personal
space for travellers.
New inflight entertainment & connectivity
offerings and enhanced cabin lighting will also be progressively
“Singapore Airlines is always looking towards
the future and we have many major investments lined up for the
years ahead to help us retain our leadership position. In this
business if you are staying still you are moving backwards, as
your competitors can catch up quickly. It is therefore important
to always be planning for the future,” said Mr Tan Pee Teck, SIA’s
Senior Vice President Product & Services. “DesignworksUSA and JPA are working with us to
develop our newest generation of cabin products and the
collaboration has been extremely positive to date. Working with
our own teams in our dedicated Product Innovation Department, and
taking into account customer feedback, we are all genuinely
excited about the inflight products that will be introduced from
next year, which will improve upon our existing award-winning
SIA operates more than 100 widebody aircraft and
has had a longstanding policy of maintaining a young and modern
fleet, which currently averages just over six years in age. With
more than 60 new aircraft on firm order with Airbus and Boeing,
capital expenditure is expected to amount to nearly $12 billion
over the next five years.
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