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Raffles Hotel Singapore Partners Jaeger-LeCoultre to Celebrate 125th Anniversary

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There are a few hotels in the world whose names have become virtually synonymous with the cities in which they are located – and perhaps none more so than Raffles Hotel in Singapore.

Named after Sir Stamford Raffles, founder of Singapore, Raffles started out as a 10-room bungalow, 125 years ago. Over the next 20 years it grew to become the landmark that it is today - and the haunt of tycoons, rogues, adventurers, movie stars, authors and journalists.

 Visiting writers included Rudyard Kipling, Somerset Maugham and Noel Coward, a host of foreign correspondents – all of whom fed in the stories and legends, fact and fiction, which have clung to the hotel ever since. Through their stories, the Long Bar, the Palm Court and the Billiard Room with its tiger, became familiar to people who had never even been to Singapore.

Today these stories remain and are relished – but time has not been allowed to stand still at Raffles Hotel.

In September the iconic Raffles Hotel, Singapore, celebrates its 125th anniversary. So what better way to mark this special point in time and Raffles’ continuing story, than to turn to another timeless symbol of good taste and style: Jaeger-LeCoultre, whose own history goes back over nearly 180 years?

The company’s double-sided Reverso watch line is a classic. When its case is turned over, the Reverso is transformed into a jewel that can be personalised forever by an engraving. Now, to mark its 125th, Jaeger-LeCoultre has created an exclusive engraving “Raffles Hotel 1887-2012 Singapore”, available on Gents’ Reverso Grande Taille, and Ladies’ Grande Reverso Lady Ultra Thin.

Pierre Jochem, General Manager of Raffles Hotel said, “Like Raffles, Jaeger-LeCoultre never stands still – it continues to inspire and surprise. Whether it’s staying in Raffles or wearing a Reverso, style and magic has nothing to do with age. Timelessness is about moving with the times and adapting to the world around us – but never forgetting our heritage, which is priceless.”

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