Pattaya is on track to accommodate over 8
million hotel guests in 2012 - a record for Pattaya.
Hospitality consulting group C9 Hotelworks
released its Pattaya Hotel Market Update this week, which
highlights a 9% surge in hotel occupancy last year as a clear
indication of an upward cycle.
An increase in branded hotel offerings has
induced greater demand with the chain-operated properties hitting
74% annualized occupancy for the year ending December. This
equated to an 8% premium over the non-branded hotel inventory.
Speaking about the destination's evolution C9's
Managing Director Bill Barnett said, "With the geographic shift
away from long haul tourists to the Asian and domestic segments,
key demand generators such as large-scale retail, tourist
attractions and a rising resort residential market has fueled
With 49,348 rooms in registered tourism
establishment, much of the build up came between the period of
2009 thought 2010 when supply increased 28%. This has flattened
out with 1,779 keys now in the pipeline that equate to an upward
swing of 4%.
Appraising Pattaya's DNA, Bill Barnett added, "Comparing Pattaya to
other resorts in the country such as Phuket, Chiang Mai and Koh
Samui the former has less pronounced seasonality which results in
mitigating volatility. Currently supply and demand remain balanced
as limited prime land availability points to a future regime of
hotel redevelopment versus new build properties."
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