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Expedia has signed a deal to become the Official
Sponsor of Professional Game Match Officials Limited (PGMO).
The deal will see the Expedia brand appear on
the shirts of match officials at the Barclays Premier League, the
npower Football League, The FA Cup with Budweiser, the Capital One
Cup and other domestic, professional matches.
The one year sponsorship kicked off yesterday (Sunday,
12 August 2012),
at the Community Shield at Villa Park.
The partnership gives
Expedia access to over 2,500 professional football matches, with
an estimated cumulative global TV audience in excess of five
billion.
Dan Lynn, CEO of Expedia in Asia said,
“Sports and travel connect people and bring cultures together.
Football fans are immensely passionate about the game and they
will travel anywhere to support their teams. At Expedia, we
understand the passion and inspiration behind these trips and
there is no better opportunity to showcase the breadth of
Expedia’s offerings than on English football’s greatest stage, a
global sport that attracts over 1.2 billion viewers across Asia.”
PGMO General Manager Mike Riley said, “We are very
pleased to welcome Expedia as PGMO’s new official sponsor, the support of partners significantly helps in the training and
development of officials at all levels of the game. We have a world class team of decision makers in the Select Group, which is
why there have been over 80 FIFA and UEFA international
appointments for Select Group referees in the past year. We are
also one of only three European nations with three Elite FIFA
referees: Howard Webb and Martin Atkinson have respectively taken
charge of UEFA Champions League and Europe League semi-finals,
and now we have Mark Clattenburg officiating the Olympic Men’s
Final. With the standard of officiating improving season on
season, it’s a good time for Expedia to partner with us.”
Expedia will use additional marketing
spend to reinforce the positive impact of good decision making,
highlighting how online travel technology has empowered people to
take control of their own travel experiences.
Through the partnership Expedia hopes to connect with customers
and highlight how it can help people to make the right travel
decisions for their unique needs.
The partnership
delivers a range of designation and promotional rights, including
shirt and training-wear branding on all professional match
referees, assistant referees and fourth officials, branding and
accreditation on all publicity material, PGMO and all governing
body websites, as well as match official and refereeing inventory.
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