Hertz has become the title sponsor of the 2012
British MotoGP, which will be held at Silverstone on 15-17 June.
The move follows the successful collaboration between the MotoGP
rights holder Dorna Sports and Hertz, which has been the car and
equipment rental supplier for the premier motorcycle racing World
Championship since 2010.
“Britain is certainly on the world stage for
sports this year, and I’m very proud that Hertz is the title
sponsor of the exhilarating British Grand Prix,” said Michel Taride, President of Hertz International and Executive Vice
President, Hertz Corporation. “The adrenaline-fuelled MotoGP event
will have fans on the edge of their seats as they marvel at the
feats of the riders and their motorcycles alike, and it is a
privilege to be part of the action.”
MotoGP is an eighteen-race series visiting thirteen countries
across four continents. The Hertz British Grand Prix edition of
the MotoGP will see Britain's Cal Crutchlow and James Ellison
battle it out with the likes of Valentino Rossi, Jorge Lorenzo and
Casey Stoner for the winning title.
As title sponsor of the
British MotoGP, Hertz will benefit from significant media exposure
through a range of branding opportunities at the circuit,
including at the trackside, bridge, starting point, winners’
podium backdrops, and clothing of the Paddock Girls.
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