Cheapflights Media Rebrands; to Focus on International Growth

Cheapflights Media is adopting the name of its Danish travel search site subsidiary, momondo, as the company’s new corporate identity.

The decision reflects the company’s long-term strategy to further develop its geographical presence in non-English speaking markets, and to build the momondo brand to help the group expand into future new products.

The company has also established a presence in South Africa with cheapflights.co.za. The new launch builds on the early success of its dedicated Australasian site, cheapflights.com.au, which has seen more than a 50% growth in sales and visitor numbers over the past year. The international expansion of the momondo brand also continues at pace with the launch of a Romanian site momondo.ro.

The newly-rebranded company is further strengthening its Board with the appointment of Thorvald Stigsen, Founder of momondo and its b2b technology precursor, Skygate Media. He has over 20 years’ travel Industry, technology and entrepreneurial expertise.

Thorvald Stigsen, momondo founder and momondo Group Board member, said, “It’s extremely exciting to join the Board and be part of momondo’s expansion. I love the core vision of the company – that an open world is a better place – and I believe we can democratise travel with our comprehensive search. The group has an incredible momentum and the travel space offers so many opportunities. It’s great fun.”

The parent company, momondo Group, will continue to be based in London with the Danish meta-search operation retaining its base in Copenhagen. The group will maintain its complementary brand strategy.

Hugo Burge, CEO momondo Group, said, “The Cheapflights name has high levels of recognition and resonance amongst users in our established English-speaking markets, where we will continue to invest for growth. But as we move forward into new, non-English speaking markets we relish the opportunity to develop the momondo brand; a name which will also enable the group to introduce a broader palette of useful tools to help travellers everywhere.”

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