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PATA has appointed Ivy Chee as Regional
Director-Asia, effective 16 January 2012.
Chee, a Malaysian
national, will be responsible for promoting PATA's progressive
Next Gen range of membership benefits to travel and tourism
industry companies and organisations, and engineering
opportunities for the Association and its members in Asia(excluding Greater China).
Before joining PATA, Chee was Regional Senior
Business Development Manager at online travel aggregator Wego in Singapore.
At Wego, Chee worked with clients such as
Malaysia Airlines, AirAsia, IHG, Starwood, Hilton, Accor
Hospitality, American Express, Tourism New Zealand, Tourism
Western Australia, to name but a few.
As Digital Ad Sales Manager at
Singapore Press Holdings she worked with clients such as Singapore
Airlines, Tourism Australia, Tourism NSW, Tourism Queensland, the
Korea National Tourism Organization and Agoda, among others.]
"Ivy is an important hire who embodies PATA's Next Gen
philosophy," said Martin Craigs, PATA CEO. "A Malaysian who
studied in Australia, has worked in Singapore, with a background
in the new media and online travel space, and who speaks a handful
of regional languages."
Chee speaks English, Mandarin,
Cantonese, Malay and basic Japanese. She is a Bachelor of Arts
graduate in professional communications from RMIT University
Melbourne and has diplomas in Mass Communications from the
Melbourne Institute of Business Technology and Taylor's College.
She is also a Taekwondo black belt.
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