CWT Report Reveals Travel Trends and Priorities for 2012

Carlson Wagonlit Travel (CWT), a global leader specialized in managing business travel and meetings and events, has published its Travel Management Priorities for 2012 report, based on an international survey of 290 travel managers.

The report highlights the main changes likely to affect travel programs and looks at global trends and differences between regions.

The top four priorities for travel managers in 2012 concentrate on driving air and ground transport savings, improving travel compliance, optimizing hotel spend and online adoption. In an evolving market, these areas represent opportunities even for the most mature travel programs. To achieve these objectives, travel managers use a wide range of measures, including improving communications on travel policy and compliance (previous CWT research shows that only 50% of travelers are familiar with their company’s travel policy), helping employees to better understand online booking processes, and mandating the use of preferred suppliers. Communication on preferred suppliers and booking channels will be particularly important as travelers use mobile applications more and more.

CWT research pinpointed some variations in results, depending on the region in which travel managers are based. For example, travel managers in Asia Pacific place a greater focus on optimizing hotel spend compared to other regions, reflecting the challenges they face with particularly high occupancy rates in this market. With the number one priority for Europe, Middle East and Africa being air and ground transport savings, one of the measures travel managers are planning is managing the trade-offs between air and rail as high-speed rail networks expand. Travel managers in Latin America also accord the highest importance to driving air and ground savings. Meanwhile, North American travel managers cite traveler compliance - an ongoing challenge - as the number one priority.

In an uncertain economic environment, travel managers need to monitor changes closely to ensure they are getting the best deals from suppliers and the right performance from their travel program. The CWT report also highlights key market trends affecting travel programs worldwide in the coming year, such as the continued growth in travel spend for Asia Pacific, the increasing use of mobile solutions in business travel and the sharp uptake in a strategic approach to meetings management.

Christophe Renard, VP CWT Strategic Marketing and Business Intelligence, said, “Top priorities vary slightly depending on the region covered by travel managers. Those responsible for North America, for example, accord more importance to helping travelers adhere to travel policy. Meanwhile, those responsible for Europe, Middle East and Asia or Latin America identify the same priorities as the total sample with a greater focus on driving air and ground savings ... Global travel managers tend to identify and implement more measures to drive consolidation and standardization of the travel program, given their role as orchestrator of the travel program across the different regions.”

Nick Vournakis, VP Global CWT Solutions Group, said, “I’m in touch with global clients on a daily basis – this study reflects their concerns and explains why we are seeing an increasing number of companies coming to us, across all practice areas, for advice on how to best organize their travel program and push their travel spend even lower ... We are expecting the travel spend to be even more complex in 2012 – additional fees, surcharges and credit card booking fees charged by airlines and other suppliers are making it very difficult for buyers to efficiently and accurately compare the full cost of travel between suppliers.”

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