Japan Airlines and British Airways today
start a joint business agreement with the two airlines sharing
revenue on applicable flights between Europe and Japan.
The joint business should benefit customers by
providing better links between Japan and Europe, greater choice of
flights to more destinations, enhanced frequent flyer benefits and
the potential to launch new routes.
JAL and British Airways, both members of the
oneworld alliance, have been forging ever closer ties in their
evolution to the joint business. Earlier this month, JAL and
British Airways began offering codeshare flights between Tokyo
(Haneda and Narita) and London (Heathrow).
The joint business will
now see the two airlines cooperating on all non-stop flights
operated by JAL or British Airways between Japan and Europe. This
will not only include the 19 weekly services between the UK and
Japan, but also JAL's services to Paris and Frankfurt. This gives
customers the flexibility of using a combination of JAL and
British Airways flights and aligned fares on their journey to and
from Japan and Europe, significantly increasing their options.
JAL and British Airways will also be improving flight
transfers for customers through enhancing and expanding the codeshare network beyond their respective hub cities. JAL
customers will, be able to book seats to the new codeshare destinations of Belfast, Helsinki, Frankfurt, and Gothenburg while
British Airways will extend its reach to more points in Japan by codesharing on JAL flights to Kansai, Okayama, Hiroshima, Izumo,
Nagasaki, Kagoshima and Okinawa.
Further expansion of codeshare
arrangements are expected in the future. The websites of the two
airlines will be also updated to enable customers to check in and
book online and access the flight information they need,
irrespective of which of the two carriers they will be flying on.
Customers participating in JAL and British
Airways' loyalty programs will continue to enjoy reciprocal
benefits as customers of oneworld, but top tier members of the
respective loyalty schemes will now have more opportunity to earn bonus points on applicable flights on either airline, while JAL
Mileage Bank (JMB) members will also get to accrue more mileage
now than before when flying with British Airways.
"We are looking forward to creating more customer benefits
with this deeper level of cooperation with our long-time partner,
British Airways," said Yoshiharu Ueki, President of Japan
Airlines. "Together with the inauguration of JAL's brand new seats
and services between Narita and London from January next year, we
hope to offer our customers an even greater travel experience than
Willie Walsh, chief executive of IAG, the
parent company of British Airways, added, "We are proud to have
served Japan for more than 60 years and are delighted to cement
the relationship between British Airways and Japan Airlines. This
new venture heralds a bigger and better service for our customers
and the promise of greater co-operation in the future."
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