Amadeus Sets Sights on China as Market Opens to GDS; Appoints MD

Amadeus has applauded the publication of the new Civil Aviation Administration of China (CAAC) Computerised Reservation System (CRS) regulations which will bring enhanced global distribution technologies to the Chinese market, significantly benefiting the travel industry and consumers in China.

The new CAAC regulations will take effect from 1 October 2012.

For the first time, from 1 October 2012, foreign airlines will have the option of using global distribution systems to distribute their air fares to travel agents in China.

The People’s Republic of China airlines will still not have this choice, however there is hope for a further liberalisation of the market in the future.

Speaking about the market opening, David Brett, President Amadeus Asia Pacific said, “The new regulations are an important step in bringing positive change to the current travel landscape in China. The regulations will enable a new technology infrastructure that will allow for a more dynamic travel booking market with more travel products on offer that will greatly benefit the Chinese travel industry and Chinese travellers.”

Brett added, “In preparation for the momentous market opening, I am pleased to welcome Bart Tompkins as Managing Director, Amadeus China based in Beijing who will represent Amadeus in all its activities in the market. During his 20 years with Amadeus, Bart has specialised in new market launches in Japan, Russia and Eastern Europe. In his new role, Bart will be responsible for identifying business opportunities and ensuring the Chinese travel industry and market place understand Amadeus’ offering.”

Amadeus’ entry into the Chinese travel industry will enable travel agents to adopt cutting edge technology that will eliminate the need to memorise lengthy commands for booking flights and will help to ensure booking quality by issuing point-to-point market and GDS fare tickets.

Furthermore, travel agents will have the option of streamlining their accounting procedures and strengthening credit line control. This will allow frontline staff to focus more on serving customers better and selling more.

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