Frasers Hospitality has launched a new brand -
Capri by Fraser.
Capri by Fraser will offer guests an “always on”
experience that includes iPad activated check-ins,
interactive e-concierge, AirPrint and Wi-Fi e-Print facilities for
business, meeting rooms with interactive walls, and a Data Box to
charge all digital devices.
Should residents so wish, a selection of
unique leisure experiences, ranging from Harley motorbike rides
and sports car drives to salsa dancing and personal pilates
sessions, are also available as part of Capri by Fraser’s
customisable online menu.
The hotel residence’s suites, complete with
premium bathrooms, walk-in wardrobes, fully equipped kitchenettes
and living areas, provide a relaxing abode for residents that
allow more freedom of space than that of the average hotel room.
They also come fitted with home entertainment systems that include
LED TVs, DVD players and iPod docking stations .
Public areas become expanded social living
spaces that adapt to different moods and functions with a wide
range of food and beverage options including a bar, an all-day
café and deli where food is accessible 24x7.
A laundrette offers different types of
play from Wii and XBox Kinect to boardgames so that doing laundry
becomes more of a social experience. The 24x7 flexibility also
extends to that of working out in the gym.
“Capri by Fraser bridges the gap between hotels
and serviced residences to meet the short term accommodation needs
of the 24x7 digital generation who work and play to a different
beat from that of the business travellers of the past,” said Mr
Choe Peng Sum, Chief Executive Officer of Frasers Hospitality Pte
Ltd. “Market feedback has indicated that while regional travel
stays are becoming shorter, usually between one to two weeks, they
are also becoming more frequent, with professionals working
longer, irregular hours across different time zones. So whether it
is the home comforts of a personalised space where they can have
the convenience of preparing their own meals even at 4am, or the
independence of doing their own laundry whenever they want, Capri
by Fraser is focused on enhancing the work-life balance of our
guests with the flexibility and freedom to rest, relax and
recharge according to their individual lifestyle needs.”
All Capri by Fraser properties will have hotel
licences and there are plans to roll out the brand aggressively
across Asia, which will start with the launch of its flagship
property Capri by Fraser @ Changi City, Singapore in the third
quarter of this year. This will be followed by the opening of two
more properties Capri by Fraser @ Bangsar, in Kuala Lumpur
Malaysia and Capri by Fraser @ District 7-HCMC, Vietnam.
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