New EAM and DOMC @ Pan Pacific Singapore

The Pan Pacific Singapore has appointed Mr. Craig Cook as Executive Assistant Manager and Ms. Alexandra Schmutterer as Director of Marketing Communications.

Mr. Craig Cook, Executive Assistant Manager

Prior to his new appointment, Craig was the Executive Assistant Manager of Dubai’s Ibn Battuta Gate Hotel operated by the Movenpick Hotels & Resorts, where he was the key driving force of the overall strategic operational planning of the hotel.

An Australian native, Craig has over ten years of global experience holding key positions in upscale hotel brands which include the likes of Sheraton, InterContinental, Marriott and Essque.

In his free time, Craig enjoys a game of golf, rugby, cricket and travelling. He is also musically inclined, armed with a Degree in Music, and he’s even contributed his singing prowess to a number of music CD compilations.

Ms. Alexandra Schmutterer, Director of Marketing Communications

Alexandra joined Pan Pacific Singapore from Siemens, a global engineering conglomerate. In her most recent role as the Regional Communications Manager with Siemens Pte Ltd (Singapore), Alexandra focused on strategic planning and the execution of marketing communications in Asia.

With Alex’s extensive experience, she will lead the hotel’s marketing team in planning and executing marketing strategies.

Outside of work, Alex is an active member of “PrimeTime” a Singapore women’s business & professional association. She is also a volunteer with the National Parks Board. Outside of networking and nature, her interests include traveling, reading and hiking.

Alexandra’s interest in hospitality is not new; she obtained a Diploma of Event Management in 2005, a testament to her passion about our industry. She holds a Masters of Business Administration from the University of Passau, Germany and a Diploma of Marketing from Eastern Washington University, Spokane, Washington, USA. Outside of her native tongue, Alex can communicate in English, French and Italian.

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