Hilton Hotels & Resorts is continuing the rapid
expansion of its new global spa concept, eforea: spa at Hilton,
with two openings in Thailand this month.
Bangkok opened the country's first eforea: spa at Hilton on 5
March 2011 and Hilton Pattaya is scheduled to open its eforea
location within weeks.
The new eforea spas in Thailand highlight a
pipeline of more than 100 eforea locations currently in
development across the Hilton Hotels & Resorts portfolio.
Hilton Hotels & Resorts, which is the
flagship brand of Hilton Worldwide, created eforea: spa at Hilton
to meet the expectations of today's global travelers who have more
stress and less time than ever before.
"In creating eforea: spa at Hilton, we
strived to offer a refreshing spa experience that speaks to the
needs of guests on the go, that exceeds their expectations, while
still proving operationally feasible for hotel owners around the
world," said Tyra Lowman, senior director of spas - full service
and luxury brands, Hilton Worldwide. "As eforea joins these
landmark hotels in Thailand and several more in 2011, we will
continue to elevate the Hilton guest experience."
The eforea spa at the Millennium Hilton Bangkok features an outdoor meditation and
reflection garden along with a spa deck off the transition lounge
that beckons relaxation in the sun or the indoor lounge space. Massages
are offered at a
private spa cabana on the hotel's man-made beach and pool deck. eforea's three signature spa journeys - The Escape Journey, The
Essentials Journey and The Men's Journey - find equally soothing
environs in eight indoor treatment rooms, two treatment suites
with private sauna and steam, and a Vichy Shower Room. Guests can
also enjoy a separate salon that offers hair and nail services.
Hilton Pattaya, which opened in November 2010, will elevate its guest experience when
eforea: spa at Hilton opens in late March 2011. A Thai massage
pavilion will serve as a centerpiece that embraces the local
culture while offering a nurturing space for indigenous massages.
Six private treatment pavilions include private
relaxation spaces, steam showers, and state-of-the-art spa
equipment. An interactive thermal experience pairs the warming
elements of aroma-infused steam with hydrotherapy massage, while
the cocoon-like Vichy Shower Room offers a nurturing hydrotherapy
spa experience that combines the healing powers of water with the
therapeutic benefits of massage. The spa's salon provides hair and
nail services in a warm and inviting environment.
Hilton Hotels & Resorts introduced eforea: spa at Hilton in Q3
2010 as the first eforea opened at Hilton Short Hills in the
United States. The two spa openings in Thailand come at the onset
of an exciting eforea story in 2011 as Hilton works to execute a
dynamic global pipeline that will see more than 100 of its hotels
and resorts around the world introduce eforea over the next few
years. Outside of Thailand, guests can find
eforea: spa at Hilton at Hilton Short Hills (USA) and DoubleTree
by Hilton Sanya (China).
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