Travel agencies in the UK are now able to book
pre-paid seating on British Airways flights for the first time
through Travelport’s GDS channel, using their usual desktop and
workflow processes. Previously, this optional extra was only
bookable via ba.com.
According to Jason Clarke, Travelport’s Managing Director for
Europe and Brazil, the initiative with British Airways is just one
of a number of high profile merchandising announcements the GDS
provider hopes to make over the coming months with other key flag carriers.
Travelport Options Integrator, which is
available for connected agents to download free of charge, is the
technology behind the new functionality and links directly to BA’s
pre-paid seating content. The Travelport solution was designed to
make shopping, selling and booking optional services through the
GDS a straightforward process for travel agents.
John Mornement, Head of Selling and Distribution for British
Airways, said, “Since signing our global agreement with
Travelport, we have been working together to make our pre-paid
seat selection service available on the Travelport GDS. We’re
delighted to be going live with the Travelport functionality this
Jason Clarke added, “This development not
only makes the booking process easier for agents but also enables
them to offer even better customer service by offering to book a
pre-paid seat. It very much forms part of our ongoing
merchandising strategy as a business.”
and British Airways intend to implement the new functionality to
other key regions later in the year following the initial home market (UK) launch this month.
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