Singex Expanding with New Convention Wing

Singex is developing new meeting facilities at Singapore Expo, one of Singapore’s largest purpose-built meetings, incentive, conferences and exhibitions (MICE) venues.

MAX Atria @ Singapore Expo will feature 23 new meeting rooms and spacious pre-function areas, adding some 8,000 square metres of space to Expo’s inventory.

Specially designed to bring nature “inside” and meetings “outside”, MAX Atria will incorporate lush, green elements and will be built in line with Singapore's Building & Construction Authority Green Mark Platinum standard, a benchmarking scheme which incorporates internationally recognised best practices in environmental design and building performance.

Aloysius Arlando, Chief Executive Officer of Singex, said, “Singex is refreshing the way the regional MICE venue business has been operating by introducing a novel meeting concept complemented by a dedicated team that takes pride in delivering quality experiences. MAX Atria will present a conducive and natural environment that invigorates minds and sparks new ideas. Business event organisers can look forward to an oasis-like experience designed to make meetings meaningful and rewarding for all participants, without the distractions associated with the bright lights and bustling sounds of the city.”

“At the same time, Singex has embarked on a total event solutions offering whereby event organisers can take advantage of our suite of services – Market Intelligence, Conference and Exhibition Project Management, Venue and Ancillary Services, Market Representation – to make their events impactful. We are confident that MAX Atria, together with our professional services, will ensure that Expo continues to be well-equipped to meet the needs of the MICE industry and remain a choice venue for global business event organisers,” Mr. Arlando added.

Targeted for completion by early 2012, MAX Atria will be fitted with modern audio-visual, lighting and technical capabilities, enhancing the venue’s functionality and versatility.

The building of MAX Atria is one of many upcoming exciting developments in the Changi Business Park precinct that will transform the area into an active urban ecosystem over the next two years, incorporating business hotels, serviced residences, as well as garden, office, lifestyle and retail spaces. Singapore University of Technology and Design will also be a mere stone’s throw away from Expo by 2015 while the Expo Mass Rapid Transit station will become an interchange for the Downtown Line in 2016/2017. These developments are already generating a perceptible increase in both local and expatriate resident and working populations and will build Expo and its surrounding areas into an even more vibrant business, event and lifestyle hub.

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