Starwood has opened The St. Regis Florence.
hotel, formerly the Grand Hotel Florence under Starwood's The
Luxury Collection brand, underwent a meticulous 10-month
restoration to bring the property back to its historical grandeur
and artistic heritage.
Originally designed in 1432 by Filippo
Brunelleschi, the architect of the Duomo Santa Maria del Fiore,
the Grand Hotel was one of the first luxury hotels in Florence and
is considered to be one of the most significant buildings in the
city for its artistic and historical value.
Situated in the heart of the city, The St. Regis
Florence is a perfect location from which to experience
Tuscany's timeless attractions. The hotel's inspiring and romantic
location on the Piazza Ognissanti, overlooking the Arno river,
offers one of the most enchanting views of the city over the
churches, the hills and the belltowers of the Florence's Oltrarno
with Ponte Vecchio as background.
The St. Regis
Florence features 81 guest rooms and 19
suites, including a designer suite by Bottega Veneta.
Reflecting Florence's rich artistic heritage, all the hotel's
guest rooms and suites feature individually hand carved gold leaf
plaques including one of three different color palettes - Medici,
Florentine and Renaissance. With each design concept offering a
unique selection of custom designed furniture, paintings, frescos
and crystal chandeliers, the hotel creates a sophisticated sense
of relaxed opulence. In honor of Florence and its traditions,
every guest room and suite is named after noted Italian artists,
benefactors and nobility. The restoration celebrates Florentine
history and culture using authentic local artisans, product and
design elements including custom hand painted Tuscan and
Florentine landscapes in every guest room, historic Italian
engravings as well as decorative antiques discerningly placed
throughout the hotel.
The St. Regis Florence also features what is
aiming to become one of the most magnificent restaurant and bar
lounges in the city. Etichetta Pinchiorri, by the acclaimed three
Michelin star restaurant Enoteca Pinchiorri in Florence, offers a
truly innovative epicurean culinary experience combining a
prestigious wine list with sophisticated culinary creations. The
restaurant interiors feature picturesque glassed art ceilings
dating back to the 19th century and a spectacular hand-blown Murano glass chandelier.
The outdoor library
terrace, with views of the Church and Piazza Ognissanti, is the
perfect place to join the Italian ritual of "aperitivo" and admire
the local's Bella Figura walking along the Lungarno.
dining and functions, the hotel offers a majestic ballroom on the
mezzanine, or for smaller functions the intimate "Cantinetta", a
15th century brick vaulted cellar designed for those who love fine
wines paired with original Tuscany flavors.
The St. Regis
Florence is also the first to feature Iridium Spa Suites in
Europe, allowing guests to renew and refresh mind, body and spirit
with a variety of spa treatments. The Iridium Spa Suites features
three spa suites complete with white and
grey Florentine marble enriched with gold and silver walls and
custom designed mosaics. Two of the three suites feature circular
chromo-therapy Jacuzzi tubs and double beds, perfect for couple
massages and treatments.
"As part of
Starwood's strategy to strengthen our brand portfolio in Europe,
Africa and Middle East, we are investing more than $100 million
dollars to renovate and restore some of our most magnificent
hotels," said Roeland Vos, President, Starwood Hotels & Resorts,
Europe, Africa and Middle East. "St. Regis Hotels & Resorts
exemplify luxury, elegance and impeccable service. The re-opening
of this historic building as a St. Regis Hotel is the perfect
addition to the brand's sophisticated portfolio."
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