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AirAsia X Partners Chengdu Tourism

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AirAsia X has signed a Memorandum of Understanding with  Chengdu Tourism.

The signing of the MoU underlines an estimated cash investment of over RM 1 million (RMB 2 million) which includes marketing efforts to further promote Chengdu as a tourist destination.

The partnership will include numerous joint marketing efforts and advertising campaigns and an establishment of a Chengdu Tourism Center in Malaysia in which AirAsia X has the privilege of being the only airline promoted.

Azran Osman-Rani, CEO of AirAsia X said, “We are always going full force in promoting all 16 routes which AirAsia X flies to and this collaboration is essential as China is a commercial hub and a country that has a population of over 1.3 billion people. Travelers around the world are now more aware of the other tourist destinations in China apart from Shanghai and Beijing and Chengdu is one strong potential. Our flight into Chengdu from Kuala Lumpur has proven popular ever since we started operations in October 2009. We have seen a significant jump in passenger load with over *84% traffic both inbound and outbound for the Kuala Lumpur - Chengdu route. We are positive that this partnership with Chengdu Tourism will help give the extra push to further increase tourist numbers into Chengdu.”

Chengdu is the capital of Sichuan Province, which is known as the "Heavenly State" (Tian Fu Zhi Guo). Being the natural habitat of giant pandas, Chengdu is located in the west of Sichuan Basin and in the center of Chengdu Plain with a population of over 11 million.

Popular attractions include the Chengdu Panda Breeding and Research Centre, the world’s only giant panda breeding and research base, the famous Wuhao temple, or enjoy traditional tea at Renmin Park and experience the Chengdu tea culture.

For the shopping enthusiast and those who prefer the modern and sizzling side of the city, hop on over to Chun Xi Lu shopping street where streets are filled with frantic shoppers, fluorescent lights and bars.

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