Suntec Singapore Closes Year on High Note

[HD videos below] Suntec Singapore International Convention & Exhibition Centre ended 2010 on a high note, having hosted a total of 1,536 events, an increase of approximately 9% over 2009, and welcomed 6.8 million visitors and guests through the year.

Of the total 1,536 events hosted in 2010: 1,003 were Corporate Meetings, 147 were Exhibitions, 51 were Conventions and 335 were Catering and Special Events. Of these 83 were international conventions and exhibitions while 115 were local / regional.

In 2010, Suntec Singapore hosted many new and major international events such as (but not limited to): Tetra World Congress 2010 (TWC 2010), RoboCup 2010, 13th International Conference on Emergency Medicine 2010, 10th World Congress of Bio-ethics, 8th Asia Pacific Harmonica Festival 2010, Medical Fair Asia 2010, Asia Pacific Congress of Allerology and Clinical Immunology (APPACI) 2010, International No-Dig 2010, China Sourcing Fair, MRO Asia Conference and Exhibition 2010 and the inaugural Singapore 2010 Youth Olympic Games.

The venue also hosted various returning shows: Breakbulk Asia 2010, IDEM Singapore 2010, Cards Asia 2010/RFID World Asia 2010/Retail Solutions World Asia 2010, Semicon Singapore 2010, Tax Free World Association 2010, ad:tech Singapore 2010, Singapore International Water Week 2010, Singapore Garden Festival 2010, JEC Composites 2010, ITB Asia 2010, OSEA 2010 and Asian Television Forum amongst others.

In May, the Suntec brand name went global with the launch of Suntec International Convention and Exhibition Services. The new enterprise is positioned to offer a wide ranging portfolio of services that include sales and marketing representation, venue management, franchising and brand transfer opportunities and consultancy specially designed for the MICE industry.

In June, the venue recorded its highest occupancy ever as it welcomed more than 1 million visitors who attended 102 events – hosting an average of 5 events a day. Reaching an occupancy rate of 98%, June was the busiest month in its 15-year history. The MICE business alone recorded the highest occupancy at 84%.

Subsequently in August, the venue hosted the first-ever Singapore 2010 Youth Olympic Games. Being the official convention centre partner, it was also the largest sporting venue for the Olympics – hosting six sports in its 24,000 sqm halls. The team, led by its Chief Executive Officer, Pieter Idenburg, also participated in the Youth Olympic Games (YOG) Torchbearer Relay – Journey of the Youth Olympic Flame.

An exclusive partnership was also signed between Singapore’s first integrated resort, Resorts World Sentosa, and Suntec Singapore. The partnership will have the two properties cross-sell each other to create business opportunities for both venues while growing the international MICE business for Singapore.

Additionally, the venue also inked agreements with Messe Berlin (Singapore), the organiser of ITB Asia, to host its successful travel trade show, ITB Asia, for another three years from 2011 through to 2013.

Continuing its success into 2011, Suntec Singapore will welcome various new international events and play host to various returning shows. Some these distinguished events the venue will host in 2011 include (but not limited to): 3rd Annual Breakbulk Asia Conference and Exhibition (January), Million Dollar Round Table 2011 (February), Asian Shipping and Work Boat 2011 (March), Cards Asia 2011/RFID World Asia 2011 / Retail Solutions World Asia 2011 (April), Broadcast Asia 2011 (June), ad:tech Singapore 2011 (June), ICMAT 2011 International Conference on Materials for Advanced Technologies (June), JEC Composites 2011, ITB Asia (October), World Chinese Entrepreneur Convention 2011 (October), Informex (November) and CIA 2011 (November).

“2010 was a phenomenal year for Suntec Singapore. We have once again shown and demonstrated our strengths and remained resilient. The venue excelled and shone, hosting many firsts – from major business events to aspiring athletes, winning an array of industry awards, signing agreements with industry partners and launching a new entity Suntec International. It was a prolific year for the team. On the accolades front, we continue to be recognised as a respected leader in the meetings industry, winning not one but eleven awards consistently throughout the year,” said Pieter Idenburg, CEO of Suntec Singapore. “We owe a huge part of our success and achievement to our clients, partners and guests and we are humbled by their firm support and trust they continue to put in us.”

Suntec Singapore Interview (October 2010)

Suntec International Interview (October 2010)

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