Sol Meliá Changes Name

Sol Meliá has changed its name to Meliá Hotels International.

The Spanish hotel company has also unveiled a new Strategic Plan for the years 2012-2014 with a clear focus on globalisation, the development of its hotel management capacity and its sustainability positioning.

To develop the new Strategic Plan, the company has adapted its internal structure, enhancing strategic areas and creating two new business areas: Asia Pacific and Real Estate, which will lead the growth in the region and maximise returns on company assets, respectively.

This new stage is also accompanied by a renewal of the company’s mission, culture and values, which are now defined as Vocation for Service, Excellence, Innovation, Proximity and Coherence, all due to become the main attributes of the new Meliá Hotels International.

The company’s Executive Vice President Marketing, Luis del Olmo, said, “The renewal of the corporate name will give the final impetus to the new era which is about to start for us, helping us develop our growth plans and achieve greater international recognition.”

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