Melco Crown Entertainment Selects Rainmaker’s Revenue Management System

Melco Crown Entertainment, a developer and owner of casino gaming and entertainment resort facilities focused on the Macau market, has selected Rainmaker’s profit optimization system to provide revenue management for its two properties in Macau.

The two properties include City of Dreams and Altira Macau.

Mr. Nicholas Naples, Co-Chief Operating Officer, Operations of Melco Crown Entertainment, said, “We are delighted to be the first Asian casino hotel operator to implement this industry leading customer centric revenue management system. Rainmaker’s revolution profit optimization system is an essential tool to provide a level of revenue management that will allow us to streamline our processes and maximize cross enterprise profitability.”

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