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Qatar Airways Launches New-Look Brochure

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Qatar Airways Holidays, the tour operating arm of Qatar’s national carrier Qatar Airways, this week unveiled its new-look brochure.

Replacing three separate regional editions, the new 352-page holiday brochure – Inspiring Great Journeys 2011/12 – covers three, four and five-star hotels in over 100 cities which Qatar Airways flies to across Europe, Middle East, Africa, Asia Pacific, North America and South America.

An easy-to-use reference tool, the brochure is split into regions with holiday options clearly marked under the headlines – Charming Europe, Mystical Middle East, Enchanting Africa, Colourful Asia, Captivating Australasia and Free-Spirited Americas.

For the first time, Qatar Airways Holidays is offering dynamic online packaging enabling customers to book different components of a holiday – flights, hotels and car rental – through its website or through any one of the parent airline’s global reservation and ticketing offices.

The online booking service is currently available to Qatar-based residents, but will be rolled out to other markets, initially across the GCC, North Africa and Europe over the next few months before going worldwide.

Recognising the importance of the travel trade as a key distribution channel, Qatar Airways Holidays will extend the online booking facility to agents around the world, who will be able to book commissionable holiday packages via the web for the first time.

Unveiling the new brochure in Dubai this week, Qatar Airways Chief Executive Officer Akbar Al Baker said the revamp represented a significant enhancement to the holiday programme.

“Whether it is the consumer or travel agent, we are offering a custom-made, easy-to-use holiday brochure that offers simple booking procedures,” said Al Baker. “Qatar Airways has strengthened its business model with a vertically integrated operation that includes a global airline, travel agencies in Qatar, a hotel following the opening of the five-star Oryx Rotana in Doha and a developing tour operation arm, Qatar Airways Holidays ... Through this unique model, we are able to offer excellent prices due to our strong buying power of travel products and services around the world which we are only delighted to pass onto our customers in the form of value-for-money, affordable holiday packages.”

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