Mitsubishi Aircraft to Establish Sales Office in Europe

[HD videos below] Mitsubishi Aircraft Corporation is establishing a locally incorporated, solely-owned subsidiary in Amsterdam, the Netherlands to function as its sales base for Europe.

With the establishment of the Europe sales office, Mitsubishi Aircraft will accelerate its sales activities of the MRJ (Mitsubishi Regional Jet) in the European region. The new company will begin operation on 1 May 2011.

Europe is the second largest market for regional jet aircraft, following the United States.

The new regional sales base allows Mitsubishi Aircraft to conduct on-the-ground sales activities to customers without any time differences. The Europe sales office will not only cover the European, but also the Middle Eastern and African markets. It will strengthen relationships with potential customers and enhance the presence of the MRJ brand to secure new orders.

Mitsubishi Aircraft expects 5,000 regional jets to be in demand in the next 20 years; 30% of which will come from Europe. Amsterdam was chosen as the best suitable location to conduct the most efficient and productive sales activities in this huge market because of its central location and excellent connectivity within Europe. The main purpose of the Europe sales office is to boost sales activities, gather information, and conduct public relations. Furthermore, the office will promote the MRJ brand to the market and develop a higher brand profile.

Dr. Philip de Heer, Ambassador of the Netherlands to Japan, said, “The contacts between Japan and the Netherlands started with the ship ‘de Liefde’ washing ashore on the coast of Japan on April 19th, 1600. Almost 411 years later, Mitsubishi Aircraft Corporation Europe makes a smooth landing in the Netherlands. The differences between the two events are obvious, the similarity too: both are the beginning of a long relationship in which business and reliability are the key drivers.”

Hideo Egawa, President of Mitsubishi Aircraft Corporation, added, “Since the opening of the business in the U.S. Sales Office in November 2008, we have worked to build stronger bonds with our customers and have concluded the definitive Purchase Agreement with Trans States Holdings for the order of 100 MRJ aircraft last December. We have many potential customers showing strong interest in the MRJ in the European region. We expect establishing this new sales office will greatly enhance our presence in the region, resulting in new orders.”

At the Asian Aerospace 2011 last month in Hong Kong, ASIA Travel Tips.com spoke with Mr. Hitoshi Hank Iwasa to learn more about this brand new regional jet from Mitsubishi.

An MRJ90 model to show you what it looks like:

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