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Mitsubishi Aircraft Corporation is establishing a locally
incorporated, solely-owned subsidiary in Amsterdam, the
Netherlands to function as its sales base for Europe.
With the establishment of the Europe sales
office, Mitsubishi Aircraft will accelerate its sales activities
of the MRJ (Mitsubishi Regional Jet) in the European region. The
new company will begin operation on 1 May 2011.
Europe is the second largest market for regional
jet aircraft, following the United States.
The new regional sales
base allows Mitsubishi Aircraft to conduct on-the-ground sales
activities to customers without any time differences. The Europe
sales office will not only cover the European, but also the Middle
Eastern and African markets. It will strengthen relationships with
potential customers and enhance the presence of the MRJ brand to
secure new orders.
Mitsubishi Aircraft expects 5,000 regional jets
to be in demand in the next 20 years; 30% of which will come from
Europe. Amsterdam was chosen as the best suitable location to
conduct the most efficient and productive sales activities in this
huge market because of its central location and excellent
connectivity within Europe. The main purpose of the Europe sales
office is to boost sales activities, gather information, and
conduct public relations. Furthermore, the office will promote the
MRJ brand to the market and develop a higher brand profile.
Dr. Philip de Heer, Ambassador of the
Netherlands to Japan, said, “The contacts between
Japan and the Netherlands started with the ship ‘de Liefde’
washing ashore on the coast of Japan on April 19th, 1600. Almost
411 years later, Mitsubishi Aircraft Corporation Europe makes a
smooth landing in the Netherlands. The differences between the two
events are obvious, the similarity too: both are the beginning of
a long relationship in which business and reliability are the key
Hideo Egawa, President of Mitsubishi Aircraft
Corporation, added, “Since the opening of the
business in the U.S. Sales Office in November 2008, we have worked
to build stronger bonds with our customers and have concluded the
definitive Purchase Agreement with Trans States Holdings for the
order of 100 MRJ aircraft last December. We have many potential
customers showing strong interest in the MRJ in the European
region. We expect establishing this new sales office will greatly
enhance our presence in the region, resulting in new orders.”
Asian Aerospace 2011 last month
in Hong Kong, ASIA
Travel Tips.com spoke with Mr. Hitoshi Hank Iwasa to learn more
about this brand new regional jet from Mitsubishi.