Hilton Worldwide has been named as the ‘Official
Partner Hotel 2011’ for ITB Asia 2011. Hilton is the first
partner for the trade show, which has also succeeded in
positioning itself as a focal point for the MICE sector
Under the marketing partnership agreement,
Hilton Worldwide will be showcasing its 10 brands at ITB Asia
2011. These include its luxury brands, Waldorf Astoria Hotels &
Resorts and Conrad Hotels & Resorts; full service brands such as
Hilton Hotels & Resorts and Doubletree; and its focus serviced
offerings such as Hilton Garden Inn and Hampton Hotels.
During ITB Asia 2011, Hilton will also host an evening reception
at one of its properties in Singapore – the Conrad Centennial
Singapore. Approximately 100 of the top hosted buyers at the show
will stay at the hotel.
“Hilton Worldwide is
experiencing an unparalleled level of growth in Asia Pacific and
we have identified MICE as a key sector with growth opportunities
for the region. Having witnessed the success and growth of ITB
Asia over the years, we believe that now is the right time to
extend our long-standing collaboration with ITB Berlin to Asia
Pacific. ITB Asia 2011 will be an important platform for Hilton
Worldwide to showcase our portfolio of award-winning brands,” said
Martin Rinck, President, Asia Pacific, Hilton Worldwide.
ITB Asia 2011 will take place at the Suntec Singapore
Exhibition & Convention Centre from 19 - 21 October 2011.
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