Holographic Announcers on Trial @ London Luton Airport in UK

London Luton Airport has become one of the first airports in the world to employ holographic announcers.

Custom designed for London Luton Airport by Tensator, the holograms, in both male and female versions, are technically referred to as Tensator Virtual Assistants, but have been named Holly and Graham by London Luton Airport Staff.

Initially Holly and Graham will be deployed for a trial period within the Central Search Area, where passengers are searched and their hand luggage is checked. They will be used to brief passengers on the preparations they need to make before undergoing the Security search.

The trial will take 4-8 weeks and will measure a variety of indicators including the amount of time spent by passengers in the Central Search.

Should the trial prove successful, passengers can look forward to seeing Holly and Graham throughout the airport, in operational roles, offering passenger information and for use by retail outlets within the terminal building.

Glyn Jones, Managing Director of London Luton Airport, said, “London Luton Airport is proud to be the first airport in the world to introduce this holographic technology in a commercial, operational environment, so I am delighted to welcome Holly and Graham to the team. We are confident that our two new staff members will help improve the experience for our passengers by communicating key security messages in a way which is both consistent and compelling. This should help our passengers pass safely and swiftly through the airport.”

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