Following Scandinavian Airlines CEO Rickard
Gustafson presenting the company's new strategic direction earlier
this month, which included its current Commercial department being
split into two departments - Commercial and Marketing & Sales -
the new head of Commercial has now been appointed.
will take on the responsibility as Head of Commercial, and he will also be a member of SAS' group management team.
Landholm is currently the Chief Operating Officer at RSA
Scandinavia. He also has a broad leadership background from both
strategic and analytical functions at GE Money Bank, Accenture and Swedbank.
Aged 42, he holds a Master of Science in Business and
Economics from the Stockholm School of Economics. Landholm is
take on his new role no later than 1 April 2012.
pleased that we have concluded the recruitment of one of the two
vacancies in the new management team. Joakim is an experienced
leader with a sharp intellect, who has throughout his career in
various companies and industries repeatedly proven that he can
define a plan and deliver accordingly. I'm therefore confident
that Joakim will deliver `Commercial Excellence', one of SAS' new four pillars, with the experienced team in the Commercial
department," said Rickard Gustafson, CEO, SAS.
Chief Commercial Officer, Robin Kamark, will stay with SAS until
the new department heads start but no later than March 2012.
The position of Head of
Sales & Marketing is still vacant.
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